Steps required before moving forward with establishing and maintaining any official U.S. Marine Corps social media site.
1) Approval from your Commander and Public Affairs Officer. The site must be approved for creation and release before any official social media site may be created and registered.
2) Be an authentic military source. The point of contact for setting up and registering the site must use a valid ".mil" e-mail address.
3) Sites should be labeled on Facebook as "Organization-Government" when registering your new site. The use of any category or type other than a Government Fan page violates the government's terms of service agreement with Facebook. Make sure YouTube channels are set up as a government presence as well.
4) Your social media site must relate to an official U.S. Marine Corps website. Social media communications are based on an official military reference, such as your command website.
5) Be sure to identify your site as "official". One of the keys to social media is transparency - to build trust and let your fans know with whom they are dealing.
6) Be sure to post the required DOD/USMC disclaimers. The disclaimers identify your page as an official USMC social media presence and disclaims any endorsement. This keeps everything above board for your community, you and your social media host. An example of the required disclaimer on Facebook, which should be posted on the site's about page under "General Information", is as follows.
----BEGIN FACEBOOK DISCLAIMER----
"Please feel free to express your opinion about the Marine Corps in an objective and respectful way that allows for a continued information relationship. While this is an open forum, it's also a family friendly one, so please keep your comments clean. In addition, we ask that you follow our posting guidelines here. Violation of the guidelines below may result in your post being removed.
-We do not under any circumstance allow graphic, obscene, explicit or racist comments or submissions, nor do we allow comments that are abusive, hateful or intended to defame anyone or any organization.
-We do not allow solicitations or advertisements. This includes promotion or endorsement of any financial, commercial or non-governmental agency. Similarly, we do not allow attempts to defame or defraud any financial, commercial or non-governmental agency.
-We do not allow comments that suggest or encourage illegal activity.
-You participate at your own risk, taking personal responsibility for your comments, your username and any information provided.
Lastly, the appearance of external links on this site does not constitute official endorsement on behalf of the U.S. Marine Corps or Department of Defense. Thank you for your continued support of the United States Marine Corps. For more information on the Marine Corps' use of Social Media visit
www.marines.mil/usmc/Pages/SocialMedia.aspx"
-----END FACEBOOK DISCLAIMER-----
7) Register your official social media site on the USMC social media directory.
URL: http://www.marines.mil/usmc/Pages/SocialMedia.aspx?pid=banner_socialmedia
8) Remember only commanders, public affairs personnel, unit information officers and those who have been granted release authority should publish posts to your command's social media sites in an official capacity.
For additional guidance on official social media posts, please refer to ALNAV 056/10.
URL: http://www.public.navy.mil/bupers-npc/reference/messages/Documents/ALNAVS/ALN2010/ALN10056.txt
For additional guidance on unofficial social media posts, please refer to ALNAV 057/10.
URL: http://www.public.navy.mil/bupers-npc/reference/messages/Documents/ALNAVS/ALN2010/ALN10057.txt
For more information, please refer to the attached files, and please refer to the USMC Social Media SOP at
http://www.marines.mil/usmc/Pages/SocialMediaGuidelines.aspx.